The
leadership, coordination and management of the specialized consulting services
are executed, from the central office in São Paulo, by our board of directors,
which is composed by:
• Board of Consultants - Our Board
of Consultants, which is formed by approximately thirty professionals graduated
and post-graduated in the best universities of the country and abroad in the
tourism, environmental sciences, economy, engineering, sociology, culture
areas, among others, is mobilized according to the nature of each project.
The
engagement with tourism, hotel and leisure of the company’s leader and professional
in charge - Doris van de Meene Ruschmann - was triggered in the end of 1970,
when she graduated, and was reinforced later with extensive studies in the
post-graduation course in Marketing, and the Ph.D. in Sustainable Tourism
Planning in the University of São Paulo, as well as the large experience gained
as a professor in the same institution, being responsible for the Tourism
Planning discipline.
This start was progressively consolidated by specialization and national and
international recognition of the works developed, which led to an increasing
demand for specialized consulting services. All this motivated us to found,
in March 1996, a consulting company - Ruschmann Consulting - specialized in
planning, marketing, management and Human Resources development, having its
starting point in the association with the best professionals of the area.
As
a company dedicated to rendering specialized professional technical consulting
services in tourism, hotel and leisure areas, Ruschmann Consulting aims at
responding to the strategic needs of its Clients, by focusing on the development
of contributions, results and specific knowledge to be proposed by its team.
Our team of consultants is composed by professionals with large experience
in the segment, all of them graduated and post-graduated in the best universities
of the country and abroad, in the tourism, environmental sciences, economy,
engineering, sociology and culture areas, directly or indirectly related to
the tourism activity and correlates.
As a result, we are qualified to propose a wide range of services, all of
which carried out by our direct collaborators, who interact with the international
strategic set of alliances, formed by renowned consultants, all of them highly
specialized, that work as active partners in the decision-making of concepts,
elaboration and analysis of projects.
Among the range of services we offer, we should mention the following ones:
• Development
of Tourism Plans;
• Development
of Marketing Plans and Actions;
• Development
of Projects and Management Programs;
• Training
and Recycling Programs.
Ruschmann
Consulting currently counts on an integral strategic alliance established
with IPK, one of the most renowned, experienced and pro-active companies in
the international tourism marketing.
IPK Group, with over thirty years experience in the development of consulting
services for the international tourism, comprises: IPK International; World
Tourism Markting Consultants GmbH, Munich; and IPK International - World Travel
Monitor Company Ltda., Dublin.
It has successfully accomplished more than 1.000 tourism projects, and has
currently more than 70 clients a year in 20 countries, which receive its advice.
Among the reasons for this success, the fact that it owns the best world tourism
data bank stands out, as well as the fact that it has advanced technology
with remarkable professional knowledge and one of the most creative and innovative
marketing team in Europe. Its internationalism, which started in the 70’s,
is constituted by partnership agreements and continuous business relationship
with leading tourism institutions and consultants in 42 countries in Europe,
Asia and Americas.
IPK International is a transnational initiative with members from Germany,
Belgium, Brazil, Denmark, Spain, the United States, Finland, France, Great
Britain, Greece, Italy, Norway and Russia.
World Tourism Marketing Consultants with headquarters in Munich has IPK Tourism
Research Institute, IPK Eco-tourism Development and IPK Tourism Marketing
Agency under its responsibility. World Travel Monitor is coordinated in Dublin
and puts in operation the biggest continuous worldwide travel demand research,
gathering experience and a data bank for program development in 12 years of
operations.
Mercosul
Travel Monitor
Mercosul
Travel Monitor (MTM), just as its associated World Travel Monitor (WTM), will
lead an international travel research that will integrate the most important
data on travel tendency in the South Cone of the Americas.
This program will begin in Brazil through Ruschmann Consulting by its outbound
market research, which will be followed by the implementation of analyses
of other segments, extending, in the first phase, to Argentina, Uruguay and
Chile, and later completed with the inclusion of Bolivia and Paraguay.
Other
International Associations
Just
as this significant international strategic alliance, Ruschmann Consulting
is also associated to entities that allow us to have an updated monitoring
of the tourism evolution in the world, under all its effects and correlates,
such as:
Our
objective, as professional focus, is to offer successful solutions to our
Clients. In order to reach it, our actions are based on:
• Understanding our clients through their business and specific needs;
• Carrying out suitable services with professionalism and efficacy in
order to provide with the best products, in pace with the best skills;
• Providing our Clients with an efficient application of resources;
• Aggregate creativity and talent to the tourism planning, marketing
and management;
• Apply the most appropriate technology, the best processes and the most
qualified teams;
• Ensure active presence when and where it is appropriate;
• Build a long-lasting and qualified relationship with our Clients, not
only as consultants, but also as differentiated assistants and counselors.
